Published on www.allthetopbananas.com 06 Mar 2025
Requisition ID
171353
- Posted -
Hong Kong SAR
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Shangri-La International Hotel Management Limited
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Marketing
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Permanent Headquartered in Hong Kong, we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe and Africa. Regarded as one of the world’s finest hotel ownership and management companies, Shangri-La is dedicated to delight guests around the world with legendary service, finely tuned from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world, positioning us as a leading brand in luxury hospitality. As an enviable employer with industry-leading levels of colleague engagement, our people are our priority. Our success is only made possible through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best-in-class leadership development, you can be sure that potential is identified and nurtured throughout your career. HQ Group Marketing is seeking a highly skilled and experienced Senior Manager to join the team. As a Senior Manager, you will play a critical role in driving the strategic growth of our business through innovative performance marketing strategies. You will be responsible for developing end-to-end delivery for digital marketing campaigns, including digital marketing campaign strategy, setup, execution, optimization, reporting & insights/analysis. Based in Hong Kong, you will lead a range of full funnel campaigns with both brand and performance marketing objectives. The ideal candidate should have deep knowledge of media planning, audience planning, platform setup, reporting, and key campaign-related processes required for the role. Based at our Global Headquarters, this role will report to the Assistant Vice President, Group Marketing.
As our Senior Manager, Group Marketing (Media), we will rely on you to: Develop and execute comprehensive media strategy and goals around targeting, platforms, creative formats, and budget allocation to meet defined business objectives. Manage, monitor and optimize paid media campaigns across platforms such as SEM, social, and display to enhance ROI. Provide post-buy reports & learning and identify potential opportunities and directions. Evaluate and develop user journeys to create the appropriate cross-channel digital marketing strategies to support broader marketing and business goals. Collaborate with the Growth Marketing team to grow traffic to the company websites, drive conversion, and increase online revenue through data-driven initiatives. Collaborate with IT to enhance tracking for eCommerce platform(s) to analyze performance metrics, identify trends, refine strategies, and achieve KPIs. Build relationships with media partners like Google and Meta, along with other ad technology partners to explore new applicability of media vehicles. Assess and improve performance using advanced A/B testing, audience segmentation, and creative experimentation to achieve the best results. We are looking for someone who has: 10+ years of relevant experience in digital media across different channels (search, social, programmatic, video, etc.). In-depth, hands-on working knowledge of buying ads on Google Ads, Facebook Ads, Google Marketing Platform (DV360/CM360/SA360), Baidu Ads, WeChat Ads, with an overall understanding of tools such as Adobe Analytics and CDP. Certifications in Google Ads and Meta are highly desirable. Strong expertise in planning and managing full funnel multi-channel digital media, especially on performance marketing and lead generation. Solid experience in trafficking, tagging journeys, and reporting tools like CM360. Expertise in marketing measurement and attribution modeling with the ability to utilize E2E (end-to-end) reporting frameworks by stitching together online and offline data to drive actionable business insights. Strong analytical skills with the ability to pull strong data-driven insights and make optimizations based on internal and external environmental factors. Understanding of naming convention and CID/UTM architecture and implementation. Excellent communication and presentation skills for effective collaboration with cross-functional teams and stakeholders. Proficient in English and Chinese (Mandarin is a plus).
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171353
- Posted -
Hong Kong SAR
-
Shangri-La International Hotel Management Limited
-
Marketing
-
Permanent Headquartered in Hong Kong, we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe and Africa. Regarded as one of the world’s finest hotel ownership and management companies, Shangri-La is dedicated to delight guests around the world with legendary service, finely tuned from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world, positioning us as a leading brand in luxury hospitality. As an enviable employer with industry-leading levels of colleague engagement, our people are our priority. Our success is only made possible through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best-in-class leadership development, you can be sure that potential is identified and nurtured throughout your career. HQ Group Marketing is seeking a highly skilled and experienced Senior Manager to join the team. As a Senior Manager, you will play a critical role in driving the strategic growth of our business through innovative performance marketing strategies. You will be responsible for developing end-to-end delivery for digital marketing campaigns, including digital marketing campaign strategy, setup, execution, optimization, reporting & insights/analysis. Based in Hong Kong, you will lead a range of full funnel campaigns with both brand and performance marketing objectives. The ideal candidate should have deep knowledge of media planning, audience planning, platform setup, reporting, and key campaign-related processes required for the role. Based at our Global Headquarters, this role will report to the Assistant Vice President, Group Marketing.
As our Senior Manager, Group Marketing (Media), we will rely on you to: Develop and execute comprehensive media strategy and goals around targeting, platforms, creative formats, and budget allocation to meet defined business objectives. Manage, monitor and optimize paid media campaigns across platforms such as SEM, social, and display to enhance ROI. Provide post-buy reports & learning and identify potential opportunities and directions. Evaluate and develop user journeys to create the appropriate cross-channel digital marketing strategies to support broader marketing and business goals. Collaborate with the Growth Marketing team to grow traffic to the company websites, drive conversion, and increase online revenue through data-driven initiatives. Collaborate with IT to enhance tracking for eCommerce platform(s) to analyze performance metrics, identify trends, refine strategies, and achieve KPIs. Build relationships with media partners like Google and Meta, along with other ad technology partners to explore new applicability of media vehicles. Assess and improve performance using advanced A/B testing, audience segmentation, and creative experimentation to achieve the best results. We are looking for someone who has: 10+ years of relevant experience in digital media across different channels (search, social, programmatic, video, etc.). In-depth, hands-on working knowledge of buying ads on Google Ads, Facebook Ads, Google Marketing Platform (DV360/CM360/SA360), Baidu Ads, WeChat Ads, with an overall understanding of tools such as Adobe Analytics and CDP. Certifications in Google Ads and Meta are highly desirable. Strong expertise in planning and managing full funnel multi-channel digital media, especially on performance marketing and lead generation. Solid experience in trafficking, tagging journeys, and reporting tools like CM360. Expertise in marketing measurement and attribution modeling with the ability to utilize E2E (end-to-end) reporting frameworks by stitching together online and offline data to drive actionable business insights. Strong analytical skills with the ability to pull strong data-driven insights and make optimizations based on internal and external environmental factors. Understanding of naming convention and CID/UTM architecture and implementation. Excellent communication and presentation skills for effective collaboration with cross-functional teams and stakeholders. Proficient in English and Chinese (Mandarin is a plus).
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