Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

In Wealth and Personal Banking, we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Global Private Banking, Insurance, and Chief Operating Office.

We are currently seeking a high calibre professional to join our team as a Senior Marketing Manager, Personal Banking, AMH WPB Marketing.

Principal Responsibilities

• Lead the marketing and partnership strategies and plan the execution of campaigns for the personal banking proposition, with the ambition of building HSBC as the bank of choice among millennials and thought leadership in digital
• Accountable for growing and rejuvenating the pipeline of the Bank through enhancing brand awareness, boosting acquisition and deepening customer relationship of HSBC One
• Support the segmentation design and execution of customer life cycle management communications for the mass segment, moving from campaign-based to need-based and life event approach for establishing primacy relationship
• Actively optimizing full funnel of the campaigns and gauging market needs with data, consumer insights and benchmarking studies
• Be the key coordinator in Personal Banking Marketing to collaborate with internal stakeholders, including propositions, products, data analytics and second line of defense teams to increase customer intakes and product sales across channels
• Orchestrate innovative and cost effective campaigns by leading creative and media agencies to generate new ideas and enhance return on investment
• Be the brand ambassador. Provide relevant governance, ensure all activities are adhered to the established marketing processes and reinforce the brand values

• Proven ability to be a self-starter with growth mindset, and have experience in working in a complex and challenging environment
• Extensive consumer marketing experience at management role, preferably in financial services environment
• Strong business acumen and willingness to learn banking industry’s knowledge
• Customer focused, results based approach, and accountable for delivering brand and business performance
• Proficient in data analysis, project prioritizing and management skills, advertising production and direct marketing with good commercial sense
• Experienced team leader while being a strong team player, be able to work in diverse culture across departments with strong stakeholders management skills
• Ability to innovate with new ideas, be comfortable with changes and work in an agile manner
• Excellent language skills – English and Chinese – both spoken and written. Putonghua is a bonus
• Commitment to putting the customer and brand at the heart of all strategic thinking and implementation of activities

You’ll achieve more when you join HSBC. 

http://www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.