Travel Product & Digital Marketing Officer (Full-time)
Published on www.allthetopbananas.com 13 Nov 2024
Maintain travel products with the up-to-date content and pricing information Optimise the travel product information to increase the conversion rate Support the marketing and product administration activities such as marketing reports and product data input Identify opportunities and implement new strategies for both inbound and outbound travel needs to meet acquisition, lifecycle, and brand marketing goals Handle product enquiries, purchase orders and customer support Execute and optimise marketing initiatives including websites, mobile app, social platforms, SEM, SEO and other interactive platforms Create, maintain and optimise Google ads and Facebook/IG Ads Enhance Search Engine Optimisation (SEO) for onsite product pages and blog articles Collaborate with internal and external stakeholders including Product, IT and vendors to deliver business key pillars Develop marketing collaterals and collaborate with relevant parties to ensure the smooth launch of marketing programmes Ensure all marketing content is on-brand and optimise user experience for digital channels Plan and write unique and compelling copy for campaigns and social content across a variety of platforms, including social, with a strong focus on driving traffic and conversion, growing audience, and boosting engagement Perform other duties, administrative work and platform updates as assigned by seniors Requirements
Associate, degree or above in Marketing or Business Management or related disciplines Fresh graduate or 1-2 years’ experience in digital marketing or product management, preferably in travel or eCommerce fields Proficient in SEO/SEM, Google analytics and Google Keywords Planner, Facebook Ad Manager, etc. is a plus Detail-oriented, creative, energetic, and able to work in a fast-paced environment Able to work independently and on multiple campaigns with tight schedule Excellent command of written and spoken English and Chinese Benefits
International exposure to the business expansion in other countries Career progression, advancement & various learning opportunities Real case application in digital marketing strategies and trend analysis Unlimited fun; Young & Energetic; Flexible & work-life balance working environment; Staff engaging activities If you’re ready to tap into your potential and build something big & impactful, please apply here, including the following information: available date, current and expected salary. *Personal data collected will be used for recruitment purposes only.
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