Spearheading digital strategies across websites, social media, and various online platforms. Strong background in Google Ads, Google Analytics, SEO, SEM, and data analytics is highly desirable. Evaluating customer behavior and engagement trends; leveraging insights to make informed decisions and suggest marketing strategies, including targeted promotions and personalized incentives. Leading a range of online marketing efforts, including social media, display advertising, app marketing, email campaigns, and affiliate marketing. Creating innovative digital marketing concepts and content, and executing A/B testing. Assessing campaign performance and effectiveness; delivering insights to enhance and optimize key performance indicators such as traffic, engagement, conversion rates, and return on ad spend across various digital marketing funnels. Collaborating with designers and agencies to develop and implement marketing communications and social media campaigns, ensuring timely execution of all promotional activities. Compiling reports and analytics on the overall effectiveness of marketing campaigns. Managing and monitoring campaign budgets effectively. Qualifications Minimum of 3 years of relevant experience in the e-Commerce sector, specifically within the Hong Kong & APAC markets. Extensive experience in e-Commerce and digital communications. Strong grasp of social media trends, a fashion-forward mindset, and the ability to execute high-quality campaigns. Experience in planning and managing social media for APAC e-Commerce channels. Excellent analytical skills to drive marketing outcomes, with the ability to juggle multiple tasks. Capable of working independently under pressure and managing several projects with tight deadlines. Proficient in MS Office applications and familiar with various digital tools. Fluent in both written and spoken English and Chinese. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Retail Apparel and Fashion
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