Published on www.allthetopbananas.com 15 Mar 2025
Content Manager. Principal Responsibilities Digital CIO
Lead and implement Digital CIO initiatives including CIO-led GenAI innovation project, Virtual CIO across GPB & Wealth. Champion and participate in key digital content governance activities and risk control. Support Asia’s deployment of the GPB Chat platform on CIO & IWS materials on daily basis. Assist the development and production of videos and multimedia deliverables (podcasts, videos, vlog) and seek new approaches to enhance the effectiveness of multimedia output delivery. Support PC segment new initiatives on digital servicing. Support product and sales campaign through IWS digital product marketing initiatives to drive business growth. Monitor digital results, trends, user engagement metrics, data analytics and conduct competitor analysis.
Content Planning and Production
Formulate and support CIO content planning and commercialization strategy across client segments and markets. Manage investment content translation into Chinese, including Global and regional CIO publications, investment presentations, marketing materials, product narratives, IWS product documents. Participate in specific content tasks (e.g. client communications, client letters, client notifications, websites) customized for target group of clients. Support broader IWS teams on ad-hoc content production and translation, by using GenAI technologies.
Social Media Content Management
Develop and champion WeChat and LinkedIn communication strategy to drive awareness on investment insights and banking services. Drive and work with internal and external stakeholders on WeChat future phase developments to support Greater China growth strategy. Collaborate with content contributors to script, polish and execute content posts on WeChat and LinkedIn. Monitor and analyze client usage statistics, platform traffic and user engagement metrics on social media platforms to identify customer needs, business opportunities and close service gaps.
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