We are seeking an entrepreneurial, creative, and passionate Product Marketing Manager / Senior Manager to oversee our INDICAID portfolio. The ideal candidate thrives in a fast-paced environment, combining strategic thinking with a deep customer-centric mindset to drive product marketing success. They possess a keen eye for detail and a proven ability to develop compelling go-to-market strategies, translate customer insights into impactful messaging, and align cross-functional teams to achieve business growth and execution excellence. Responsibilities: Discover brand and product growth drivers, consumer insights, and emerging trends to identify portfolio pipeline through market research. Collaborate with the new product development team to define business cases for new product launches and own product lifecycle management. Define product-specific strategy, including target segment, value proposition, and messaging across the customer journey. Produce product briefs, training materials, and sales and marketing collateral for clear communication with stakeholders. Develop and execute a comprehensive go-to-market strategy and plan while optimizing product messaging through A/B testing. Support external agencies and internal teams to deliver innovative market activations and achieve breakthrough results. Ensure cohesive collaboration with cross-functional teams to guarantee seamless strategy execution and operational effectiveness. Requirements: Bachelor’s degree or higher in Marketing, Business Administration, life science or a related field. At least 8 years of product marketing experience, preferably in the consumer healthcare industry. Prior experience and track record in product lifecycle management and new product launch, knowledge on market research, product positioning and GTM formulation. Excellent analytical, strategic thinking and problem-solving skills. Strong ability to handle ambiguity and dynamic environment, and prioritize initiatives to reach business goals independently. Effective collaboration and communication skills. Candidates with less experience will be considered as Product Marketing Manager. What can PHASE offer you? Five-day working & Bank holidays. Medical insurance package with extended coverage to dependents. Birthday leave. Internal mobility opportunity. Training opportunity to help you excel in your career. Employee events and social clubs. We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We encourage candidates to speak with our recruitment team if you require adjustments to our recruitment process to support you. Personal data collected will be used for recruitment purposes only. For further information on PHASE Scientific, please visit our website: www.phasescientific.com. Seniority level
Mid-Senior level Employment type
Full-time Job function
Product Management, Marketing, and Strategy/Planning Industries
Hospitals and Health Care
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