Group Director of Sales - Events
Published on www.allthetopbananas.com 07 Mar 2025
Curate and implement innovative strategies for catering sales, promotions, and product development for wedding banquets, and business and social events to drive revenue growth for the Group Lead the teams at six properties, overseeing the sale of over 100 function rooms, to achieve the annual banquet budget aligned with corporate goals Analyse and manage monthly banquet sales forecasts to ensure revenue targets are met or exceeded, proactively identifying and addressing opportunities and risks Provide dynamic and assertive leadership to maximise banquet revenue potential, inspiring the team to achieve outstanding results in the focused segments Work closely with the F&B leadership teams to ensure exceptional food and service quality and operational efficiency, developing strategies to boost departmental profit margins Collaborate with room sales teams to uncover and capitalise on cross-selling and up-selling opportunities, driving additional revenue streams Organise and participate in customer events, trade shows, and sales missions to strengthen and expand key internal and external relationships, particularly in the wedding banquets sector Partner with wedding planners to cross-sell services and engage KOLs to promote events online, enhancing visibility and driving sales Provide strategic recommendations for capital additions to enhance decorations and A/V equipment, ensuring exceptional event experiences Job Requirements
Degree holder or above in Hospitality, Event Management, or related disciplines Minimum of 15 years' relevant event sales experience with at least 7 years in a management position Demonstrated ability to lead, influence, and motivate others; extroverted, self-driven, and leads by example Excellent presentation and negotiation abilities, coupled with a wide social network Independent thinker with strong analytical and problem-solving skills, leveraging data to drive decision-making and achieve goals Proficient in MS Word, Excel, and PowerPoint Good command of both spoken and written English and Chinese, including Cantonese and Mandarin We offer an attractive remuneration package to the right candidate. Please click “Apply” to submit your full resume to the Human Resources Department. Seniority level
Mid-Senior level Employment type
Full-time Job function
Information Technology Industries
Hospitality
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