Sales Facebook Ads Specialist – Hong Kong Market Focus1 week ago Be among the first 25 applicants Arakaki Tsusho (Hong Kong) Limited is a regional subsidiary of Arakaki Tsusho, headquartered in Okinawa, Japan. The company focuses on importing and exporting Japanese food, beverages, personal care products, cosmetics, and more to markets such as Hong Kong, Taiwan, Singapore, the United States, and Canada. They offer a wide range of products including Okinawan specialties and traditional spirits, sourced from Japan and monitored for quality at their own farms. Job Title: Facebook Ads Specialist (HK Market) – Boost ROAS for Local E-Commerce We are a leading Okinawan specialty food brand in Hong Kong, looking for a Facebook Ads expert with experience in Hong Kong e-commerce markets to help optimize our campaigns and increase our ROAS from 2.05 to 4.0+. Responsibilities: Audit existing Facebook Ads & optimize targeting for Hong Kong consumers. Set up retargeting campaigns for abandoned carts, past buyers, and lookalike audiences. A/B test creatives, copy, and audience segmentation specifically for HK buyers. Ensure ad messaging aligns with HK buyer behavior (price-sensitive, trust-driven). Success Metrics: Increase ROAS from 2.05 → 3.0+ in 1 month (milestone-based payment). Improve CTR by 1% through optimized creatives. Reduce cost per purchase by 20%. Requirements: Must have proven experience running Facebook Ads in Hong Kong (not just U. S. or global markets). Familiar with HK payment behaviors (e.g., Pay Me, FPS, Alipay HK, We Chat Pay HK). Experience with Chinese/English bilingual ad creatives preferred. Must show previous case studies for a Hong Kong-based e-commerce business. Seniority level: Entry level Employment type: Full-time Job function: Sales and Business Development Industries: International Trade and Development #J-18808-Ljbffr