Job Description: We are seeking an experienced brand strategy consultant to provide expert guidance on refining our start-up branding package on a one-off, freelance basis. The ideal candidate will conduct a sense-check of our existing branding elements including company name, logo concepts, and color palette suggestions. You must have at least 7+ years of verifiable experience in brand strategy consulting (10+ years preferred). The consultation is expected to take approximately one hour of your time via video call. Key Requirements: Proven track record in brand strategy development for businesses 7+ years of relevant experience working in branding and/or marketing Strong portfolio demonstrating successful brand identity projects Experience evaluating and refining existing brand elements Ability to provide constructive feedback on visual identity components Excellent communication skills with capacity to articulate branding principles clearly Strategic thinking abilities to align brand elements with business objectives Availability to conduct a one-hour consultation during UK work hours To Apply: Please answer the following questions. Type "BSCON" at the beginning of your response to this advert to be considered. What are your qualifications and how many years of experience do you have specifically working with brand strategy for B2C high end brands? Please describe your experience evaluating and refining existing brand elements (names, logos, color palettes). What is your typical approach to a brand sense-check? Have you previously conducted one-off consultations to provide branding advice? How do you approach these shorter one-off brand consulting projects to ensure maximum value within the time constraints? Without providing specific advice, what aspects of visual brand identity do you consider most critical when evaluating brand coherence and market positioning?  Please outline 2-3 examples of brand strategy projects where you've helped refine existing brand elements rather than creating from scratch. What were the key insights that led to improvements? Please attach your portfolio if available.