Senior Officer - Advertising & Promotions Client Description One of the largest retail chains in Hong Kong. Job Description Direct report to Marketing Manager. Develop & execute A&P strategies to uplift brand image & awareness. Develop A&P strategies (both ATL & BTL) to drive effective communication to uplift brand image / awareness. Manage company website & social media & execute digital marketing strategies. Work closely with sales team to develop effective sales promotion. Evaluate and optimize ROI of marketing campaigns. Handle ad-hoc projects as assigned. Job Requirements Bachelor Degree in Marketing / Advertising / Business Administration or related disciplines. Min. 5 years of Marketing experience in Retail industry. Background from Advertising Agencies will be a definite advantage.
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