Senior Digital Business Analyst (Data Analytics) - IC Client Description Major digital and media broadcasting solutions provider in Hong Kong Job Description Candidates with less experience will be considered as Digital Business Analyst. Responsibilities • Collecting and translating user requirements into functional specifications and requirements documentation. • Gather system requirements from users and business owners and translate them into detailed requirements documentation and functional specification. • Conduct monthly product/service analysis, to identify areas for improvement to sharpen product ecosystem and customer experience. • Work closely with the Product Design and Data team to create and optimize every touchpoint from awareness to win-back and unconditional scenarios for high value personas and segments with leveraging analytics insight and data models. • Perform day-to-day project activities on Mobile Applications Development, manage and coordinate with both internal and external stakeholders to ensure accurate project execution. • Collaborate with business teams to provide the product/digital solutions and strengthen the framework for penetration, retention and monetization strategy. • Translate requirements into PRD/URS documentation including epic, user story, flow diagrams, success metrics, scope of work with data collection, risk management and monitoring mechanism. Job Requirements • Degree holder in Information Technology, Computer Science, Marketing or related discipline. • At least 3 years of relevant experience in digital business analysis or digital project management. Candidates with 5+ years of relevant experience will be considered as Senior Digital Business Analyst. • Experience working with a consumer app is a must. • Proficiency in data analytics tools, e.g., Google Analytics, Amplitude or Tableau. • Ability to communicate key goals and consistently create momentum for a project across teams with sometimes competing priorities in a dynamic environment. • Strong analytical skills and proven ability of data-driven decision-making, ability to define and manage qualitative and quantitative research and measurement plans. • Understanding of UX principles and preferably experience in UX Research. • Digital-savvy and knowledgeable on the latest digital trends preferred. • Excellent communication and presentation skills in English and Mandarin.
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