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User growth / Hong Kong
User growth operations lead
Hong Kong
KuCoin Exchange
Published on www.allthetopbananas.com
04 Apr 2025
Support for Key Region Growth: Gain in-depth understanding of growth initiatives including KOLs, digital advertising, referrals, and more. Regional Event Planning and Execution: Support market activities including but not limited to new user incentives, trading competitions, cashback promotions, and festive campaigns. Localized Activity Support: Collaborate with regional leads to deeply understand local market needs, designing activity content, promotional materials, and participation rules tailored to local cultures and user preferences. User Growth: Drive user growth and engagement rates through innovative activity designs and effective promotional strategies. User Operations and Data Management: Leverage data insights to segment users and develop differentiated operational strategies to improve retention and repurchase rates. Cross-Department Collaboration and Resource Integration: Work with product, marketing, branding, data, and regional teams to ensure efficient resource utilization and smooth execution of activities. Regional Support: Provide content, resources, and tools to regional market teams, ensuring alignment between regional execution and headquarters’ strategies. Multi-Department Communication: Collaborate with marketing, design, and tech teams to ensure seamless integration of activity pages, rules, and reward distribution. Job Requirements Over 3 years of experience in user operations or event operations, with preference for candidates who have supported markets across multiple regions or countries. Proven experience in planning and executing large-scale market activities, with expertise in designing and implementing regional market campaigns from scratch. Familiarity with the cryptocurrency/blockchain industry, including market dynamics, user preferences, and industry trends. Strong project management skills, capable of driving multiple regional projects in a fast-paced environment. Fluent in both Chinese and English, with the ability to support communication and collaboration across diverse regions and cultures. Ability to effectively communicate and collaborate with cross-regional and cross-departmental colleagues to ensure successful activity execution. Quick to adjust and respond to market changes, user feedback, and data fluctuations. Capable of designing creative user activities to enhance participation and loyalty. Seniority level Mid-Senior level Employment type Full-time Job function Business Development
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