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(senior) marketing manager (card acquisition) - cards & unsecured lending

Hong Kong
The Bank Of East Asia, Limited

Published on www.allthetopbananas.com 04 Apr 2025

(Senior) Marketing Manager (Card Acquisition) - Cards & Unsecured Lending(Senior) Marketing Manager (Card Acquisition) - Cards & Unsecured Lending (Job ID: 4758)Responsibilities: Formulate strategy and marketing plans to drive new cards targets and achieve other business KPIs Think outside the box and work as a team to implement changes to achieve business targets Responsible for the design and implementation of new card/channel strategy, digitalization, process optimization, customer journey enhancement, as well as budget and expense management Work closely with different stakeholders to drive channel and marketing efficiency Closely monitor program effectiveness and proactively propose ideas to fine-tune and enhance program response and effectiveness Comply with all applicable regulations, guidelines and standards set by regulators and the Bank, and adhere to all established risk control guidelines, procedures and measures to identify, mitigate and monitor the risks involved in day-to-day work Requirements: University graduate, preferably majoring in Marketing, Business, Finance or related disciplines Minimum 5-8 years of experience in credit card or banking industry Creative and business-oriented with excellent strategic mindset Strong project management and financial analytical skills Independent, highly organized, self-initiated Good command of both spoken and written English and Chinese Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Project Management Industries Banking #J-18808-Ljbffr
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