Published on www.allthetopbananas.com 27 Jan 2025
Ecommerce Manager (Luxury Fashion) (BH-25889)
Location Kowloon, Hong Kong Sector Retail Responsibilities: Responsible for P&L and financial performance of online boutique Build strategic and operational procedures for e-commerce business across online trade, operations, CRM, digital marketing, and customer care. Leverage multiple digital channels to drive customer acquisition, loyalty, and retention. Monitor performance of product category to align with merchandising team. Optimisation of site search tools & configuration of results to increase conversion rates. Active onsite merchandising to ensure best in class customer experience. Initiate ecommerce system development projects with local perspectives and work together with global & regional IT teams. Develop and execute omnichannel strategies based on market needs to provide a seamless customer experience across various touchpoints, including online platforms, physical stores, mobile apps, and social media. Implement click-and-collect, ship-from-store, and other omnichannel initiatives to leverage inventory and enhance convenience for customers. Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms and data ownership within ecommerce brands websites. Develop short- and long-term plans and budgets for the e-commerce platform and its activities in liaison with the regional teams. Manage and optimise the brand store content, e-merchandising, banners, and website enhancements. Utilize multiple digital and social channels to ensure media is reaching new and potential target audiences. Work closely with the marketing team to ensure high quality, relevant traffic is being directed to brand websites. Work collaboratively with internal stakeholders, local agencies, and overseas counterparts to understand best practice for the key ecommerce levers of search, navigation & content. Plan and budget to achieve eCommerce commercial ambition.
Requirements: Bachelor’s degree in e-commerce, marketing and/or business 8-10 years’ experience in running a sizeable online store within a fast-paced environment i.e. FMCG, Cosmetics, Fashion Experience working with eCommerce Platforms and Google Analytics Experience with performance marketing experience is preferred Entrepreneurial mindset and results-driven with a passion for achieving measurable success Understanding of SEO and SEM/PPC Strong stakeholder management An understanding of luxury customer shopping experience to drive conversion and recommend UX and UI improvements Proven ability to capture and collate data in a presentable and useful way, ability to draw insights and make recommendations and implement changes to online store to maximise sales, conversion rate, average order value People management skill to lead a team Energetic, proactive attitude with a high attention to details
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Location Kowloon, Hong Kong Sector Retail Responsibilities: Responsible for P&L and financial performance of online boutique Build strategic and operational procedures for e-commerce business across online trade, operations, CRM, digital marketing, and customer care. Leverage multiple digital channels to drive customer acquisition, loyalty, and retention. Monitor performance of product category to align with merchandising team. Optimisation of site search tools & configuration of results to increase conversion rates. Active onsite merchandising to ensure best in class customer experience. Initiate ecommerce system development projects with local perspectives and work together with global & regional IT teams. Develop and execute omnichannel strategies based on market needs to provide a seamless customer experience across various touchpoints, including online platforms, physical stores, mobile apps, and social media. Implement click-and-collect, ship-from-store, and other omnichannel initiatives to leverage inventory and enhance convenience for customers. Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms and data ownership within ecommerce brands websites. Develop short- and long-term plans and budgets for the e-commerce platform and its activities in liaison with the regional teams. Manage and optimise the brand store content, e-merchandising, banners, and website enhancements. Utilize multiple digital and social channels to ensure media is reaching new and potential target audiences. Work closely with the marketing team to ensure high quality, relevant traffic is being directed to brand websites. Work collaboratively with internal stakeholders, local agencies, and overseas counterparts to understand best practice for the key ecommerce levers of search, navigation & content. Plan and budget to achieve eCommerce commercial ambition.
Requirements: Bachelor’s degree in e-commerce, marketing and/or business 8-10 years’ experience in running a sizeable online store within a fast-paced environment i.e. FMCG, Cosmetics, Fashion Experience working with eCommerce Platforms and Google Analytics Experience with performance marketing experience is preferred Entrepreneurial mindset and results-driven with a passion for achieving measurable success Understanding of SEO and SEM/PPC Strong stakeholder management An understanding of luxury customer shopping experience to drive conversion and recommend UX and UI improvements Proven ability to capture and collate data in a presentable and useful way, ability to draw insights and make recommendations and implement changes to online store to maximise sales, conversion rate, average order value People management skill to lead a team Energetic, proactive attitude with a high attention to details
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