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Marketing science partner, greater china

Hong Kong
Meta

Published on www.allthetopbananas.com 17 Feb 2025

Marketing Science Partner, Greater China The Marketing Science team is charged with driving measurement, demonstrating the ROI/value of the platform, developing best practices to accelerate clients and Meta business growth, and informing product development for better performance. The Marketing Science Partner, Greater China will work with internal and external stakeholders to advise clients and the industry on measurement strategy and work with them on an ongoing basis to adopt better measurement as a way to improve business performance. We are seeking a highly quantitative measurement professional with direct response/performance market experience to drive the Meta measurement and vertical strategy in Greater China. Responsibilities Partner with Meta sales team to drive strategic initiatives with Meta clients through measurement and 'learning agendas' that highlight how a client can improve business outcomes by employing better measurement techniques. Manage a complex set of client relationships across industry and client groups, functions, brands, agencies, to drive clients measurement objectives. Conduct in-depth custom analysis and ad effectiveness studies to understand the relative impact of different marketing strategies across digital platforms and across media. Communicate complex research results to general audience. Provide feedback to and collaborate with cross-functional teams such as Product and R&D to identify opportunities for new features, products and partnerships and drive client engagement around measurement innovation, including products alphas and beta. Educate clients, agencies and the industry on Meta measurement and research capabilities. Work on White Papers and thought leadership pieces on 'right measurement', DR and performance marketing measurement. Minimum Qualifications Significant experience in data analysis in an online environment. Bachelor's degree or equivalent required, an advanced degree in statistics, economics, behavioral or social science or a related quantitative degree. Direct experience of scoping and executing analytical projects from start to finish. Direct experience of analyzing and manipulating data sets to understand patterns and provide client insights. Proven communication skills and record to work cross-functionally and influence clients. Previous experience working with large data sets, statistical software such as R, MATLAB, SPSS, SAS, STATA and hive and/or SQL. Understanding of the advertising industry (especially online) and measurement methods/technologies most commonly used (e.g. attribution). Client-facing experience, including experience driving change through adoption of new products or research methods. Demonstrated experience and skills to communicate technical content to general audience. Solid understanding of the media landscape and experience in applying quantitative techniques to understand consumer behaviour and advertising effectiveness through new way of analytics, methodologies and products across a number of verticals. Fluent in English and Mandarin. Preferred Qualificationse Commerce vertical experience is preferred. Machine learning application experience is preferred. Passionate about Meta and online advertising. Intellectually curious, a fast learner and experienced in moving fast while keeping focused on high impact projects. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2 D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. #J-18808-Ljbffr
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