Impact of this role Key role to support data-driven decisions and development of a strategy to enhance guest loyalty and business performance through advanced CRM analytics, cross-functional collaboration, and robust data governance in a luxury hospitality environment. The scope will range from developing Rosewood business analytics capabilities and assets, to support counterparts apply insights and learnings ensuring always that data quality and appropriate governance is assured. Key Responsibilities Data Quality & Governance Creation of Data Governance Standards to ensure all relevant information related to CRM and Guest is standardized across the organization and ready to generate insights and continuous assessment of results. Support achieving single view of the customer across different business units covering deduplication, and marketability to ensure database is actionable. Work together with the CRM Operations Team to ensure the Data Governance Standard Operating Procedures and Quality Assurance are followed and executed. Oversee Data Rules Management (Match/Merge) of guest data in the central system and manage the process of manual deduplication with external outsourced support. Develop documentation: data dictionaries, data catalogs, and metadata management practices to support data governance initiatives. Maintain critical data logic, access controls, and compliance with privacy regulations. Business Analysis & Insights Understand end-to-end data processes: extraction, transformation, and integration across systems to deliver performance reporting, campaign tracking, and guest behavior analysis. Design dynamic dashboards, automated reports, and ad-hoc analyses to optimize CRM impact, understand the results of different activities and long-term Client engagement. Analyze data and identify patterns using advanced statistical modelling and converting data into actionable insights for both corporate and hotels benefit. Partner with marketing, sales, and operations to refine targeted campaigns and personalization strategies. Support training initiatives on CRM analytical assets, data interpretation, and best practices for stakeholders. Champion industry trends in CRM, AI, and Client Analytics innovation. Qualifications Bachelor’s Degree in Economics, Mathematics or Computer Engineering. Minimum 3-4 years work experience as an analyst or in a related field. Knowledge of SQL, ETL, and data wrangling tools. Knowledge of Power BI and Tableau data visualization tools. Ability to work with various stakeholders to assess potential risks. Ability to translate business requirements into non-technical, lay terms. Experience in methodologies and processes for managing large scale datasets and databases. Understanding of addressing and metadata standards.
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