Radica is a leading Marketing Automation Provider, we synergize technology, ideas and customer intelligence to acquire, manage and optimize e-database to create monetary value faster at lower cost. Radica Intimate is our flagship marketing automation solution that is specifically designed for enterprises to effectively increase sales return by automatically identifying high-margin customer segments and increasing operation efficiency. The design of all our software solutions strongly emphasizes on innovative features, user-friendliness and easy maintenance, which inspires Radica to remain a leader in the marketing automation solutions business.

The Role

Role Overview: As a Marketing Communications Executive, you’ll support our Digital Marketing Manager to create impactful B2B marketing content and execute campaigns across diverse channels and formats. Your words and copies will resonate with our audience, driving quality leads and enhancing our brand presence.

Key Responsibilities:

• Implement in-house digital content marketing strategies
• Research trending topics and statistics for content ideation
• Create B2B content for ad copies, eNewsletter, case studies, blogs, social media, video scripts and marketing materials
• Manage social media (LinkedIn, Facebook, IG), eDM and CRM platforms
• Execute marketing campaigns and analyze reports for improvements
• Handle ad hoc projects as needed

Ideal Profile

Job Requirements:

•  At least 2-3 years of experience in Communications, Content Creation, Digital Marketing or relevant experience 
• Degree or above in Communications, PR, Journalism and Marketing or related discipline
• Exceptional copywriting and content creation skills for developing marketing materials and videos is a must
• Strong marketing sense and time management skills to manage multiple tasks
• Self-motivated, detail-oriented, and well-organized
• Fast learner and good team player in a dynamic work environment
• Passion for digital marketing technology, with working knowledge of software skills (e.g. ChatGPT, MS office) and graphic design preferred
•  Short notice period is preferred

What's on Offer?

• Opportunity within a company with a solid track record of performance
• Flexible working options
• Strong opportunities to progress your career