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Assistant Boutique Manager

Hong Kong
Audemars Piguet

Published on www.smartrecruiters.com 02 Apr 2025

Company Description

The present and future of Audemars Piguet are built on the invaluable contributions of all our talents. Inspired by the wealth of our past, we are excited about the endless possibilities that our future holds. Together, we are resolutely forward-thinking and strive for excellence in all areas of our business.

If this journey inspires you, come chart your own path within our family and let’s continue creating the extraordinary. Together, let's write the next chapter of your career!

Job Description

Scope of Work

To assist the boutique manager and assume his/her responsibilities in case of absence. This includes actively participating in the management and daily operations of the boutique, including sales, customer service, communication, marketing and merchandising, administration. It includes as well channeling constructive feedback to the management to optimize operations and reach results.
 

Client Leader – Business Development

  • Assist the Boutique Manager in ensuring a customer-driven culture in the boutique by leading with the customers in mind (needs, geographical location), monitoring and improving the customer experience to create loyalty to our brand and generate growth.
  • Through customer knowledge and relationships and in collaboration with the Boutique Manager, identify and generate growth opportunities (sales & after sales) and search continually for ways to add value and position the boutique for future success. Assist the Boutique Manager in implementing the efforts to acquire new clients, not only by converting the walk-in clients delivering something new and unexpected each time that they visit, but also by implementing the tactic of client acquisition outside the boutique.  
  • Build clientele and maintain relationships.
  • Collaborate with the Boutique Manager in identifying local marketing and activities to draw new clients. Attend functions in the absence of the Boutique Manager to entertain clients.
  • Assist the Boutique Manager in ensuring that the database is used by all team members and that it is maintained and enriched in views of future CRM activities (invitation to events, direct mailing etc.). Document the AP Experience for existing and future VIP clients of both boutiques sales and after sales.
  • Provide support to the Boutique Manager in connecting the boutique with the right network of key hotels, clubs, tour guides and operators to build further high quality traffic to the boutique.
  • Be the voice of the customer inside AP as the driving force of growth for retail objectives and deliverables.
     

People Leader

  • Support the Boutique Manager in recruiting, developing, engaging and retaining the right sales and customer service staff to ensure the boutique has the talent best suited for today’s and tomorrow’s success.
  • Be a role model, exhibiting uncompromising integrity and commitment to AP’s values and behaviors. Be a team player and promote collaboration.
  • Assist the Boutique Manager in implementing employee development solutions on our customers, company and products.
  • Support the Boutique Manager by offering support and encouragement and by ensuring goals execution and results’ delivery. This means communicating short term objectives to the team (daily, weekly, monthly) in the absence of the Boutique Manager and organizing action plans with the sales and customer service staff. 
  • Ensure own continuous development. Continuously develop knowledge on fashion and luxury markets including competition and possess complete knowledge of company history, product, vendors, positioning vs competition, company procedure and market awareness.
  • Communicate effectively both verbally and in writing, cascade information to supervisor and boutique staff.
     

Operational Leader

  • Assist the Boutique Manager in creating and sustaining the environment which provides superior and best value to the customer. Be responsible for a perfect up keeping of the boutique at all times:
  • Dynamic and positive atmosphere in the boutique
  • Clean boutique in every corner is a must
  • Know visual display and merchandising guidelines; ensure staff is trained
  • Current digital material and music to be displayed during opening hours on supporting hardware
  • Decoration must be at its best and follow AP guidelines
  • All current marketing materials (catalogues, books, leaflets) must be stocked and properly used by the whole team
  • Staff attires must be impeccable at all times
  • Showcases and serving trays must be in mint condition at all times
  • Stock must be impeccable at all times (no fingerprints)
  • Any renovation/touch up need must be reported to the local office immediately
  • Support the Manager in Boutique operations such as:
  • optimum stock levels at all times
  • security procedures strictly followed as well as real time stock management
  • proper application and use of our policies, processes and systems to manage operations, administration, reporting and forecasting.
  • Understand the repair flow process and assist staff with customer service issues including in-store visits or potential difficult repair clients
  • Provide floor sales coverage (be an active salesperson while on duty whether if working shift alone or with other sales staff present).
  • Maintain positive relationships with company’s personnel, ensure regular bi-directional liaison with Management, share best practices with other entities and boutiques.
  • Participate on projects, as assigned by management.
     

Key Performance Indicators

  • Qualitative indicators 
  • Overall presentation of the boutique (as compared against Group guidelines)
  • Quality of service from the whole team (as documented in clients notes, blogs, Mystery Shopping results). For all types of clients (sales, repairs or only visitors)
  • Grooming of the staff (following Group guidelines)
  • Initiatives to acquire new clients and develop the boutique network of hotels, tour operators etc.
  • Plan of marketing activities
  • Quantitative indicators
  • Sales growth (regular products / complications versus limited editions)
  • Margin improvement
  • Discount management
  • Stock management
  • Sales of ageing stock
  • Acquisition of potential client data
Qualifications
  • University degree followed by an 8-year working experience in luxury retail management, familiar with the sales of high-end goods (timepieces a plus).
  • Sustained performance track record.
  • Strong leadership skills and ability to motivate and coach a retail team to achieve sales targets.
  • Excellent customer service, communication and interpersonal skills.
  • Experience with high profile clients, marketing events and ability to network.
  • Strong business sense, with logical thinking and analytical ability.
  • Dedicated with strong sense of commitment.
  • Proficiency in spoken and written English, Cantonese and Mandarin.

Additional Information

Audemars Piguet offers a competitive and comprehensive compensation and benefits package. 

Audemars Piguet is an equal opportunity and affirmative action employer. Audemars Piguet hires without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

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