To assist in the successful implementation of programmes and event marketing strategies of Parks and Trails. Main Duties and Responsibilities Content Development: Create and curate compelling and engaging content across various channels, including social media, email campaigns, and website materials, tailored for a diverse range of target audiences. Develop a holistic digital marketing strategy incorporating various digital channels. Analyze content performance and stay updated on digital marketing trends. Program Management: Develop and execute programs to maximize engagement and partnerships. Collaborate with internal teams to ensure smooth delivery of programs. Provide analytical reports to evaluate program effectiveness, areas for improvement, and inform future program strategies. Event Management: Support event implementation and coordination with partners. Identify and coordinate with agencies, vendors, and volunteers, maintaining high-quality standards throughout the engagement process. About You: University graduate with at least 2 years of work experience in digital marketing, communication, or a related field. Strong knowledge of digital marketing planning and strategy development. Excellent proficiency in written and spoken Chinese and English. Persuasive, with a good sense of design and presentation. Excellent MS Excel and MS Power Point skills. Analytical and meticulous with figures. Attention to detail and able to follow schedules and track progress towards targets. Strong project management skills, able to steer projects within the budget and the timeline independently. Strong team player, able to be accountable for assigned tasks and committed to reaching targets. Experience or passion for the NGO sector would be an advantage. Candidates with more experience will be considered for the Senior Programme Officer role. Seniority Level Entry level Employment Type Full-time Job Function Other Industries Non-profit Organizations #J-18808-Ljbffr